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how to be successful by honing what makes you powerful and authentic

marketing podcast with carrie kerpenpodcast transcriptmy guest for this week’s episode of the duct tape marketing podcast is carrie kerpen. she is the co-founder and ceo of likeable media, an award-winning content studio that was named crain’s sixth best place to work in nyc. she is also the author of work it: secrets for success from the boldest women in business. she and i discuss lessons learned from her interviews in the book and how the takeaways can apply to both men and women.kerpen is what you might call an “accidental” entrepreneur. despite having a rather loud inner self-critic, she built a multimillion-dollar social media agency at a time when there was no one to teach you about social media marketing. she and her husband did it without any formal education on how to ...





getting started with defining your ideal client

if you loved this podcast and post check out our ultimate guide to small business marketing strategymarketing podcast with john jantsch about defining your ideal clientlet me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, “i can work with anyone i want to work with,” would you still be working with who you’re working with today?experience tells me that you would say, maybe some, but probably not all. that comes from the feeling that anybody who buys what you do, or anybody who needs the products that you make or sell is an ideal client.what you have to do in order to get your marketing strategy started, is you have to think about how you can narrowly define your ideal client.what do they look like?what are the...





the evolution of networking and how it can benefit your business today

marketing podcast with john corcoranpodcast transcriptmy guest for this week’s episode of the duct tape marketing podcast is john corcoran. he is a lawyer, former writer in the office of presidential letters and messages for the clinton administration and former speechwriter in the california governor’s office during the davis administration. he and i discuss networking (which is a topic i believe is worth visiting every few months) and how it has become such an amazing aspect of growing a business.when corcoran founded his boutique law firm, he realized quickly the flaws of trading hours for dollars and that he’d never be truly free. after years of trying, he figured out how to diversify his revenue streams so that he now has a dozen different income streams coming into his busine...





content marketing ideas for small business [audio]

marketing podcast with john jantsch about content marketing for small businessi’ve had content marketing for small business on the brain recently so i thought i’d write about it today. “boy, there is a topic that hasn’t been covered recently,” said nobody in a long time.here’s the thing though, i think it’s one of those topics that is misunderstood and certainly evolving. content creation has fallen squarely into strategy as far as i’m concerned. in fact i often call content marketing the voice of strategy.looking at your website, website’s structure, your seo plan, and content or editorial plan, overlap significantly in the category of strategy, and while you have to address them in an integrated way, you also have to start thinking differently about content and how you...





how to be successful by honing what makes you powerful and authentic

marketing podcast with carrie kerpenpodcast transcriptmy guest for this week’s episode of the duct tape marketing podcast is carrie kerpen. she is the co-founder and ceo of likeable media, an award-winning content studio that was named crain’s sixth best place to work in nyc. she is also the author of work it: secrets for success from the boldest women in business. she and i discuss lessons learned from her interviews in the book and how the takeaways can apply to both men and women.kerpen is what you might call an “accidental” entrepreneur. despite having a rather loud inner self-critic, she built a multimillion-dollar social media agency at a time when there was no one to teach you about social media marketing. she and her husband did it without any formal education on how to ...





getting started with defining your ideal client

if you loved this podcast and post check out our ultimate guide to small business marketing strategymarketing podcast with john jantsch about defining your ideal clientlet me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, “i can work with anyone i want to work with,” would you still be working with who you’re working with today?experience tells me that you would say, maybe some, but probably not all. that comes from the feeling that anybody who buys what you do, or anybody who needs the products that you make or sell is an ideal client.what you have to do in order to get your marketing strategy started, is you have to think about how you can narrowly define your ideal client.what do they look like?what are the...





the evolution of networking and how it can benefit your business today

marketing podcast with john corcoranpodcast transcriptmy guest for this week’s episode of the duct tape marketing podcast is john corcoran. he is a lawyer, former writer in the office of presidential letters and messages for the clinton administration and former speechwriter in the california governor’s office during the davis administration. he and i discuss networking (which is a topic i believe is worth visiting every few months) and how it has become such an amazing aspect of growing a business.when corcoran founded his boutique law firm, he realized quickly the flaws of trading hours for dollars and that he’d never be truly free. after years of trying, he figured out how to diversify his revenue streams so that he now has a dozen different income streams coming into his busine...





content marketing ideas for small business [audio]

marketing podcast with john jantsch about content marketing for small businessi’ve had content marketing for small business on the brain recently so i thought i’d write about it today. “boy, there is a topic that hasn’t been covered recently,” said nobody in a long time.here’s the thing though, i think it’s one of those topics that is misunderstood and certainly evolving. content creation has fallen squarely into strategy as far as i’m concerned. in fact i often call content marketing the voice of strategy.looking at your website, website’s structure, your seo plan, and content or editorial plan, overlap significantly in the category of strategy, and while you have to address them in an integrated way, you also have to start thinking differently about content and how you...





how to be successful by honing what makes you powerful and authentic

marketing podcast with carrie kerpenpodcast transcriptmy guest for this week’s episode of the duct tape marketing podcast is carrie kerpen. she is the co-founder and ceo of likeable media, an award-winning content studio that was named crain’s sixth best place to work in nyc. she is also the author of work it: secrets for success from the boldest women in business. she and i discuss lessons learned from her interviews in the book and how the takeaways can apply to both men and women.kerpen is what you might call an “accidental” entrepreneur. despite having a rather loud inner self-critic, she built a multimillion-dollar social media agency at a time when there was no one to teach you about social media marketing. she and her husband did it without any formal education on how to ...





getting started with defining your ideal client

if you loved this podcast and post check out our ultimate guide to small business marketing strategymarketing podcast with john jantsch about defining your ideal clientlet me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, “i can work with anyone i want to work with,” would you still be working with who you’re working with today?experience tells me that you would say, maybe some, but probably not all. that comes from the feeling that anybody who buys what you do, or anybody who needs the products that you make or sell is an ideal client.what you have to do in order to get your marketing strategy started, is you have to think about how you can narrowly define your ideal client.what do they look like?what are the...





the evolution of networking and how it can benefit your business today

marketing podcast with john corcoranpodcast transcriptmy guest for this week’s episode of the duct tape marketing podcast is john corcoran. he is a lawyer, former writer in the office of presidential letters and messages for the clinton administration and former speechwriter in the california governor’s office during the davis administration. he and i discuss networking (which is a topic i believe is worth visiting every few months) and how it has become such an amazing aspect of growing a business.when corcoran founded his boutique law firm, he realized quickly the flaws of trading hours for dollars and that he’d never be truly free. after years of trying, he figured out how to diversify his revenue streams so that he now has a dozen different income streams coming into his busine...





content marketing ideas for small business [audio]

marketing podcast with john jantsch about content marketing for small businessi’ve had content marketing for small business on the brain recently so i thought i’d write about it today. “boy, there is a topic that hasn’t been covered recently,” said nobody in a long time.here’s the thing though, i think it’s one of those topics that is misunderstood and certainly evolving. content creation has fallen squarely into strategy as far as i’m concerned. in fact i often call content marketing the voice of strategy.looking at your website, website’s structure, your seo plan, and content or editorial plan, overlap significantly in the category of strategy, and while you have to address them in an integrated way, you also have to start thinking differently about content and how you...





how to be successful by honing what makes you powerful and authentic

marketing podcast with carrie kerpenpodcast transcriptmy guest for this week’s episode of the duct tape marketing podcast is carrie kerpen. she is the co-founder and ceo of likeable media, an award-winning content studio that was named crain’s sixth best place to work in nyc. she is also the author of work it: secrets for success from the boldest women in business. she and i discuss lessons learned from her interviews in the book and how the takeaways can apply to both men and women.kerpen is what you might call an “accidental” entrepreneur. despite having a rather loud inner self-critic, she built a multimillion-dollar social media agency at a time when there was no one to teach you about social media marketing. she and her husband did it without any formal education on how to ...





getting started with defining your ideal client

if you loved this podcast and post check out our ultimate guide to small business marketing strategymarketing podcast with john jantsch about defining your ideal clientlet me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, “i can work with anyone i want to work with,” would you still be working with who you’re working with today?experience tells me that you would say, maybe some, but probably not all. that comes from the feeling that anybody who buys what you do, or anybody who needs the products that you make or sell is an ideal client.what you have to do in order to get your marketing strategy started, is you have to think about how you can narrowly define your ideal client.what do they look like?what are the...





the evolution of networking and how it can benefit your business today

marketing podcast with john corcoranpodcast transcriptmy guest for this week’s episode of the duct tape marketing podcast is john corcoran. he is a lawyer, former writer in the office of presidential letters and messages for the clinton administration and former speechwriter in the california governor’s office during the davis administration. he and i discuss networking (which is a topic i believe is worth visiting every few months) and how it has become such an amazing aspect of growing a business.when corcoran founded his boutique law firm, he realized quickly the flaws of trading hours for dollars and that he’d never be truly free. after years of trying, he figured out how to diversify his revenue streams so that he now has a dozen different income streams coming into his busine...





content marketing ideas for small business [audio]

marketing podcast with john jantsch about content marketing for small businessi’ve had content marketing for small business on the brain recently so i thought i’d write about it today. “boy, there is a topic that hasn’t been covered recently,” said nobody in a long time.here’s the thing though, i think it’s one of those topics that is misunderstood and certainly evolving. content creation has fallen squarely into strategy as far as i’m concerned. in fact i often call content marketing the voice of strategy.looking at your website, website’s structure, your seo plan, and content or editorial plan, overlap significantly in the category of strategy, and while you have to address them in an integrated way, you also have to start thinking differently about content and how you...





how to be successful by honing what makes you powerful and authentic

marketing podcast with carrie kerpenpodcast transcriptmy guest for this week’s episode of the duct tape marketing podcast is carrie kerpen. she is the co-founder and ceo of likeable media, an award-winning content studio that was named crain’s sixth best place to work in nyc. she is also the author of work it: secrets for success from the boldest women in business. she and i discuss lessons learned from her interviews in the book and how the takeaways can apply to both men and women.kerpen is what you might call an “accidental” entrepreneur. despite having a rather loud inner self-critic, she built a multimillion-dollar social media agency at a time when there was no one to teach you about social media marketing. she and her husband did it without any formal education on how to ...





getting started with defining your ideal client

if you loved this podcast and post check out our ultimate guide to small business marketing strategymarketing podcast with john jantsch about defining your ideal clientlet me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, “i can work with anyone i want to work with,” would you still be working with who you’re working with today?experience tells me that you would say, maybe some, but probably not all. that comes from the feeling that anybody who buys what you do, or anybody who needs the products that you make or sell is an ideal client.what you have to do in order to get your marketing strategy started, is you have to think about how you can narrowly define your ideal client.what do they look like?what are the...





the evolution of networking and how it can benefit your business today

marketing podcast with john corcoranpodcast transcriptmy guest for this week’s episode of the duct tape marketing podcast is john corcoran. he is a lawyer, former writer in the office of presidential letters and messages for the clinton administration and former speechwriter in the california governor’s office during the davis administration. he and i discuss networking (which is a topic i believe is worth visiting every few months) and how it has become such an amazing aspect of growing a business.when corcoran founded his boutique law firm, he realized quickly the flaws of trading hours for dollars and that he’d never be truly free. after years of trying, he figured out how to diversify his revenue streams so that he now has a dozen different income streams coming into his busine...





content marketing ideas for small business [audio]

marketing podcast with john jantsch about content marketing for small businessi’ve had content marketing for small business on the brain recently so i thought i’d write about it today. “boy, there is a topic that hasn’t been covered recently,” said nobody in a long time.here’s the thing though, i think it’s one of those topics that is misunderstood and certainly evolving. content creation has fallen squarely into strategy as far as i’m concerned. in fact i often call content marketing the voice of strategy.looking at your website, website’s structure, your seo plan, and content or editorial plan, overlap significantly in the category of strategy, and while you have to address them in an integrated way, you also have to start thinking differently about content and how you...