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the relationship between branding and emotion

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the relationship between branding and emotion

http://traffic.libsyn.com/ducttape/john_interviews_javier_sanchez_lamelas.mp3subscribe: itunes | android | rssmarketing podcast with javier sanchez lamelasi think most small businesses have trouble relating to some of the best practices of very large organizations. things like branding and storytelling seem like vague concepts rather than concrete tactics.my guest for this week’s episode of the duct tape marketing podcast is javier sanchez lamelas. he is the founder and ceo of top line marketing and the author of the book marketing: the heart and the brain of branding. he and i discuss how to market effectively by appealing to emotion.lamelas is a worldwide marketing professional with over 30 years of experience. he has held positions in high profile companies all over the world includin...